"Founded in 2021, Cestrian was born out of a belief that over the last few decades, quality has become synonymous with luxury and high prices, leaving entry-level watch enthusiasts behind. So we thought it was time to challenge and counteract the idea of exclusion associated with this belief. Cestrian's mission is to deliver the best quality and value, hence our strapline ‘Time for the People’. We engineer our watches to the best quality at their price point. Our watches are designed in London, working with a highly reputable design agency, and our collaboration with top factories in the Far East is transparent.
We aim to reduce the supply chain and provide direct-to-consumer service by offering a fully operational UK-based customer support team and service centre. This allows us to fully support our two-year manufacturer's warranty, which gives our customers that additional level of confidence in our products. Our focus has always been on customer reviews, exceptional service, and word-of-mouth, rather than extensive marketing. We're here to challenge the norms in the watch industry and reshape perceptions.
As we expand our range and complications, we remain committed to affordability and quality. Our business mantra revolves around disrupting the industry, changing perceptions, and building a customer base in the entry-level affordable space."