Dietrich SD-1

Emmanuel Dietrich was born in 1969 in Besançon, the cradle of French watchmaking. His family, partly from Alsace – hence the German name – and partly from the Swiss border, was the encounter of two worlds. On one side artists, and on the other artisans and watchmakers of the Jura mountains (one of his grandfather took another typically Swiss path and became a chocolatier). Emmanuel began to reinvent his universe as a child and never stopped since. His urge to express his own vision of objects all around us led him to spend all his free time in his small workshop. A mechanical wristwatch he received at the age of seven, a pretty “Cuppillard Rième” mini diver’s watch made him fall in love with watchmaking. His first Master was soon a friend of the family, a prototypist at the LIP watch factory in Besançon, who also introduced him to his other passion: motorcycling. His study at the Boulle school in Paris opened his eyes to many other fields and to the world, but he remains the child he’s always been; happy at the most when dreaming of his next project and searching for the ideal line or the perfect technical solution. Coming back to watchmaking was a logical decision when he sought to create his own brand and universe, a long-coveted project. A watch is arguably one of the very few personal and intimate objects one can carry with them everywhere they go. In today’s modern world, watches are more than just time-telling tools, it represents many parts of our lives which make up who we are as individuals. At the very core, they are vessels of memories and precious moments that we as human beings live for and cherish. For us here at Dietrich, we understood that significance, which is why we always strive to create beautiful and compelling time-telling companions which also speak to those who wear them, and speak of those who wear them. Our watches all have their very own distinct personalities and are destined for those who aren’t afraid to embrace and express theirs."