UBIQ Dual Series 01

"UBIQ (you-bik) was founded in 2023 by Drayson Phua, a Creative Director from Singapore. Our name stems from the hope that our brand and products will grow to be UBIQuitous in consumers' consciousness. In a world dominated by all things digital, mechanical watches preserve our love for the analog as they offer us momentary respite to unplug and disconnect from technology. We embrace optimism through our brand values. It is inspirational, idealistic, and infectious, enabling us to overcome any challenge. From product development to delivery, it guides our decision-making process. At UBIQ, our mechanical watches embody sustainability and environmental responsibility. Operating without disposable batteries, they not only reduce electronic waste but also ensure longevity with enduring materials made to last generations with proper care. Complementing this commitment, our packaging is designed to be 90% recyclable. Each UBIQ watch is presented in a vibrant travel pouch, contributing to a more sustainable future. Having owned several watches when I was younger, my passion for watches was re-ignited when I began searching for a well-made timepiece to wear and eventually pass down to my son. After checking out the usual suspects, most of them actually left me feeling cold. Their staid, albeit timeless designs were in my mind, a little boring. As an experiment, I began sketching what I envisioned our watch could be. Inspired by my son's bright and colourful world, I reimagined that sense of vibrance and optimism through the lens of an ideal watch design and thus began the journey of bringing that vision to reality. In this day and age where watches are no longer essentials, if they do not bring us a sense of joy, why bother wearing one?"