Ugly Watch Co 100m Sport


Manufacturer: Ugly Watch Company | Price: $499 USD

Ugly Watch Company 100m Sport

  • Dimensions: Case – 41mm, Thickness – 11mm, Lug to Lug – 48mm, Lug Width – 20mm
  • Movement: ST2130, 28,800vph, Hackable, Self Winding, 48hr Power Reserve
  • Case: Brushed & Polished 316L Stainless Steel
  • Bezel: Fixed, Polished 316L Stainless Steel
  • Dial: Mother of Pearl, Applied Hour Markers, Date @3, Pencil Hands
  • Lume: Swiss Super-LumiNova® BGW9
  • Bracelet: Beads of Rice, Brushed & Polished 316L Stainless Steel, Screw Links, Solid Links, Signed Milled Clasp
  • Crystal: Flat Sapphire, Inner Anti-Reflective Coatings
  • Water Resistance: 100m / 10 ATM / 330ft
  • Caseback: Screw On, Exhibition Display
  • Crown: Screw Down, Signed
  • Colour Options: Black, Blue, Orange, Pink, Purple
  • Where to Buy: Ugly Watch Company
  • Warranty: 12 Months International
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Ugly Watch Company

"Ugly Watch Co. is paying homage to the golden age of Sport Watch history by re-imagining the well-known classic style and adding a new take on the affordable luxury Sport Watch. It has a little larger 41mm case than the 36-38mm cases from the 70s and 80s, to satisfy modern tastes that gravitate toward styles with a larger case design while preserving the shapely silhouette inherited from the vintage sport watch style, staying loyal to the original essence. As a Microbrand watch company, The UGLY Watch Co. promotes the spirit of defying the current status quo and distinguishing our unique Sport Watch look from others on the market today. We are honored to share our passion for preserving the history of classic dress, yet casual sport watch while paying homage to classic styles from the past.

At 41mm and 48mm lug to lug with a total thickness of 11.1mm, this case is crafted with meticulous attention to detail. The highly polished fitted Stainless Steel bezel, the brushed finish on the center case body extends to the contoured lugs, ensuring an exceptional fit and finish for the bracelets solid end links. Finally, the case is finished with high polishing on top and bottom. First and for most, Mother of Pearl! We love it and wouldn’t have it any other way. Mother-of-pearl is the iridescent inside lining of a mollusk shell. Its an organic substance that gives mother-of-pearl its iridescent effect and distinct beauty. This multicolored iridescence is caused by the way light reflects on the layers of nacre on the shell.

While continuing to pay attention to detail, we have applied three dimensional highly polished rectangular hour markers at all 12 positions, with a strip of BGW9 SuperLuminova applied to the 12, 3, 6 and 9 o’clock markers as well as a small strip of lume at the end of each hour marker. We also have a simple bordered date window at the 3 o’clock position. Three dimensional polished logo at 12 and the word AUTOMATIC at the 6 position. Keeping a minimalist approach allows the iridescence of the Mother of Pearl to take center stage. The solid link Jubilee bracelet is more than an upgraded version of vintage J Louis watch bracelet. All links are composed of solid 316L stainless steel. Screw-in adjustable construction instead of pressure pins to keep it solid and stable. With its 22mm width tapered down to 18mm at the clasp. This J Louis Jubilee watch bracelet is designed for dive or sport watches. The UGLY Watch Co. 100m Sport is sealed with a stainless steel exhibition screw down case back that shows off the ST2130 High Beat Automatic movement with perlage polish on all bridges and Geneva stripes on rotor.
Ugly Watch Co Logo
Landon Aune
Founder & Owner, Ugly Watch Company

Ugly Watch Co 100m Sport Video Review

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A massive thank you to Landon Aune for sending out the 100m Sport for review. To view the Ugly Watch Co website, or to sign up to their newsletter for details of new releases etc, please visit
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