"Christopher Ward is a premium watch brand. But we’re not interested in expensive middlemen or meaningless celebrities: for us, watchmaking is the ultimate expression of art, science and engineering. A Christopher Ward watch brings idiosyncratic English design together with Swiss watchmaking expertise. We obsessively oversee every part of the process – and only when we’re delighted with each element of the watch, will we sell it. Something you’ll appreciate whenever you wear it. Every Christopher Ward is built by hand in Switzerland, the epicentre of fine watchmaking, which offers an unrivalled pool of watchmaking talent, enabling us to create watches and movements that rival the best. It’s here that our world-renowned ‘JJ Calibres’ movements were created, bringing haute horology to a new, wider audience of watch-lovers. And it’s in the spotless rooms – and on those rows of white tables – that we created Calibre SH21, the first commercially viable movement from a British brand in 50 years. Watchmaking can be conservative. A little too conservative for our taste. From the smooth lines of our iconic Light-catcher™ case to the precision engraving of our twin flags logo on a movement's rotor arm, our approach to design is both bold and detailed. We’re careful to play by the rule book but occasionally like to rip it up as well. England is the nation that gave the world the Aston Martin and the Sex Pistols. The design of our watches reflects both sides of our nature. Often at the same time. Christopher Ward is a business built on friendship, curiosity and the underdog spirit. With successful careers in retail behind them, our founders shared a love of watches, and a belief the industry needed a shake-up."